A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.
This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.
Golden Ratio Principle and Formula Continue reading
A few days ago I received a guest post from Viktor Fomin, author of the Kruffock blog, “chronicles of the living mind of a copywriter philosopher.”
To begin with, in many professional areas of activity, many things are so obvious that they receive little attention. It is believed that it is so simple that there is nowhere else to go. And if someone asks to clarify the meaning of such a phenomenon, having discovered that universal fame does not guarantee universal understanding, it will either be considered a joke, or they will quickly dump a set of their own conclusions on a person.
In our opinion, one of these “non-negotiable” phenomena is the concept of design. This phenomenon is amorphous, not amenable to a clear definition, and that is why its meaning has long been lost for Continue reading
Perfection is achieved not when there is already nothing to add, but when nothing can be taken away (Antoine de Saint-Exupery. “Planet of people”, 1939)
Far in the fall of 2005, with the light hand of publisher Tim O’Reilly, the term Web 2.0 was firmly included in the lecture by web developers. Like any new term, it still remains the subject of lively discussion, during which the main feature is identified, which is no longer in doubt. Having replaced the “old” Web 1.0, Web 2.0 has become a new model for the existence of the Internet community, where an ordinary user becomes a direct participant and creator of the content of the site. From now on, the Continue reading