Current trends and trends in logo design
The current trends in logo design 2017 did not become any special revelation. Similar to the main trends in website design, they are more a continuation and development of what users have already seen in the past year. This issue is considered quite well in Bill Gardner’s Logo Trends 2017, so we decided to prepare a translation of the publication.
Update 02/18/2018: We invite you to see a new article on the topic – about logo trends for 2018. Looking ahead, we can say that some of the tricks have remained unchanged, but there are also original ideas.
We highlight three basic points seen in this niche:
Like last year, simplicity and asceticism rule the ball. Simple forms and lines are used, intersecting each other or placed separately – they form signs that are understandable for interpretation.
In the trends of logos in 2017, there are many different stripes that can be found in concentric circles, letters and patterns. Thus, designers designate movement in the form of zigzags, waves, etc.
The third element is geometry. No less often are figures and forms that create multidimensional logos.
If you think about the durability of trends in logo design, then we are talking about solutions that have been relevant for decades. However, many areas continue to develop and evolve, designers do not stop there.
An example is the transformation of MasterCard from Michael Birut, where he returned clean transparent overlays, getting rid of the striped texture in the middle. Through overlapping circles, we see how the intensity increases. This trend was 10 years ago, but now it (like others) is becoming more complex.
Change MasterCard logo
As a rule, designers monitor what is happening in related areas – fashion, graphics from films, advertising, television shows, etc. Often, some details from there or current trends from life are borrowed for work. In 2017, drones first began to be used as an element of design. Most likely, this trend in logos will be short-lived, but in the near future the number of such illustrations should increase, as the popularity of devices is growing. This is how game controllers drew at one time.
Among the things that are often found, but do not pretend to be the role of trends, we can distinguish: animal drawings, consisting of geometric shapes (circles, squares); bold lines, the image of “bumps” on top of the object to demonstrate stress or effort; orbital rings with small balls on them (like atoms), etc. At the same time, there are a couple of moments that are used too often and sometimes annoying – octopuses, turtles, hummingbirds or hops in the brands of craft beer.
By the way, many were struck by the keywords that were in the logo trends in 2017. For example, the popularity of the word “magic” increased by more than 1000%. This year, compared with the past, the use of certain mystical elements in the logo design has increased. Also, “symmetrical” (increased by 600%) and the word “carrots”, which increased by 500% (probably for sites about food and a healthy lifestyle), also occupy high positions. Here is a couple of keywords, whose share has increased by more than 400% – luxury, coin, leg, nose, watch, crossfit, trainer, realtor, rope, food, jewelry, lawyer and much more. The statistics, of course, apply exclusively to the English-language segment of the Internet.
This is just a brief overview of the nuances that are found in the trends of modern logos in 2017. In addition, you can highlight the so-called dynamic logo options when creating several versions for different screen sizes, applications and sites. Implement this and other features in your projects to improve them.
MAIN TRENDS IN LOGO DESIGN 2017
In all names, we also indicate the original English language values from the article, because not always literal translation correctly reflects the essence of the term. In some places, the author’s speech turns are quite difficult to interpret.
Logo Trend – Shadow Breaks
Over the years, designers have used the traditional approach to create the intersection of two elements in the logo – line breaks were created just before the overlay. However, the shadow option looks much better.
These shadow breaks require the introduction of an additional tone, moreover, as a rule, but they do not contain smooth transitions of colors. This new way of expressing the hierarchy of levels will allow you to mix different objects, which was previously unavailable.
COLOR ATTENUATION (FADES)
Logo Fade (Fades)
The elements here look as if they are coming out of nowhere. They are realized with the help of a gradient, which slowly fades out until it disappears completely. This trend for logos can be placed on different background colors, although it is combined with white as naturally as possible.