Social networks for a designer career
Today’s topic, as you already understood, will be related to the use of social media by design workers and not only. Moreover, unlike the article about useful social networks, the note will deal more with the themes of the designer’s career than with his direct activities. The post was inspired by the publication of 6 Creative Social Media Strategies for Designers.
In general, the need to develop social profiles for ordinary designers may seem unnecessary complexity in the work. However, these projects, with the right approach, provide specialists with excellent opportunities, which we’ll talk about today.
Nowadays, customers and employers often look for pages of potential candidates on social networks in addition to traditional portfolios and resumes. At the same time, competent filling of your “online representation” will show the difference between a promising employee using all approaches and an ordinary ordinary candidate from the list. Below we’ll look at 6 major social networks for career designers that will help you create a full-fledged presence on the Internet: Facebook, Twitter, LinkedIn, Instagram, YouTube, Periscope.
FACEBOOK STRATEGY FOR DESIGNERS
The social network Facebook Facebook is now a project, usually for an older audience. This platform is the place where most users spend maximum free time (including your customers / employers).
It is logical that your public Facebook profile should talk about things related primarily to the design industry. It will also be useful to create a professional Facebook page with your works, useful links, all kinds of design articles or thoughts on the topic. Here you add high-quality illustrations / drawings / photos that are not included in the portfolio.
This strategy will strengthen your authority as a specialist and show your passion for your favorite business. You can even place a short video as a “fixed post” on Facebook at the top of the page in which you introduce yourself and talk about your career as a designer, while showing personality and friendliness. I immediately remember the video of greeting designers from the TEN collection from Fotolia.
The video, of course, can be made simpler, but in any case, this approach will add you a few points in front of the potential employer.
Twitter for the designer Twitter is one of the social platforms providing direct access to almost any person in the world. Service is a powerful tool for building relationships, attracting attention and interacting with people directly. In addition, this is a great option for analyzing the user’s social activity.
When applying for a job, you can find a lot of information about the company, employees, management through individual or corporate profiles on Twitter. On the other hand, try interacting with their publications: distribute (share) notes or ask questions. This approach is a long way to build relationships, but it will help you when applying for a job in a particular company.
LINKEDIN AT DESIGNER’S CAREER
Social network LinkedInLinkedIn is a professional social network for a career, as well as a powerful tool for finding new employees. Designers often underestimate LinkedIn, considering the service too ancient compared to modern Instagram and Pinterest platforms. But this is not so. In addition to the online resume function, the project gives you the opportunity to creatively use multimedia objects on the profile page, unlike other systems.
LinkedIn applies so-called recommendations to build trust. In doing so, you can embed images and videos under the records of your work experience. Ask past customers to provide a video feedback on collaboration and then post it in the appropriate box. The chip is really original and very cool. This approach is sometimes found on company websites, but few use it on LinkedIn.
LinkedIn social network for a career as a designer
In addition to the video, it is allowed to add different images (reviews, reports, examples of work) for projects that you previously worked on. This will create a more memorable image of the “online resume” on LinkedIn compared to those users who simply posted on the page a solid text about their achievements. Visual information is better perceived. You can also make presentations to potential advertisers about your design career through the Slideshare service integrated on LinkedIn.
Instagram social network Many designers use Instagram primarily to display their photos and works, although there are much more interesting development strategies. If you as a designer are interested in attracting local customers, take advantage of geo-tags for posts. In order to get into the field of view of specific employers or brands, comment on their posts and actively tag them.