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Web site design trends and trends

It was originally planned to post a translation of an English-language article on web design trends in 2017, but after studying various sources, we decided to slightly change the concept of this note. The thing is that over the past month a lot of thematic materials about modern trends in web design have been published on the Internet, and opinions, as they say, have diverged. On the one hand, this is logical, because different authors have some kind of assumptions about what will be relevant for sites this year. On the other hand, these forecasts are very subjective.

In general, we have collected all the options and compiled something like a digest of web design trends of 2017. Let’s start with the most popular trends, which many experts note, and gradually move on to more “unique” ideas. By the way, if you have additions and thoughts on the topic, you can safely share them in the comments. Plus we recommend reading about the 2017 logo trends – also a useful post.

The grid for sites is considered to be some established basic concept that helps to correctly organize the space of a web page. At the same time, she drove especially creative designers into a certain framework. However, there have always been daredevils creating original solutions that are not controlled by any rigid borders. Such works, as a rule, are found in image and creative topics, but in 2017 this trend of website design will also apply to strict corporate projects.

The non-standard arrangement of elements gives more interesting possibilities: it allows you to use the entire space of the page, add layering of objects and a sense of depth to the layout. You can realize a design that impresses users even without colorful full-screen video or animation. Given hundreds of thousands of classic layouts on the web, abstract unique solutions will almost always stand out and attract the attention of site visitors (like the WOW factor). And you need to use it!

Custom project – advanced menu. Today you do not have to place horizontal navigation in the header. Due to the increasing popularity of adaptive layouts, many users are already accustomed to the Hamburger menu icon (consists of three horizontal bars), which is increasingly appearing on regular versions of sites. The line between mobile and desktop design is gradually blurring. This year we will observe a lot of experiments with the placement and form of the menu – this may become one of the main trends in web design 2017.

Such solutions allow you to use page space differently. In addition to intuitive scrolling down and to the side, as well as a fixed vertical navigation block, various hidden driving elements will be popular. With their help, you can place all the necessary submenu items on one screen. In a way, this makes site navigation more detailed and useful to users. It is only important that they manage to deal with your non-standard solution. Be sure to test its effectiveness in practice.

Cards are far from a new trend in website design, but in 2017 it will continue to be relevant. This solution effectively presents information on different platforms: from mobile applications to viewing on large TV screens. Such a data organization format will make it possible for users to focus all the information on objects as conveniently as possible.

This approach is used by many popular projects on the network: Facebook, Pinterest, Netflix. The latter option is generally a great example of the successful implementation of cards in design, which combines minimalism, navigation capabilities and efficiency.

This year we will see more layouts with a split display of information on the screen. This trend of web design in 2017 will be especially active on the home pages and the Landing Page. Visually, the implementation looks great in minimalistic designs with contrasting backgrounds or images.

The designer will be able to use various visual design techniques in neighboring blocks as part of a single web project. And the result will look natural. By the way, split layouts work well for Call to Action in landing pages. Read more about the method here.

I remember that back in 2009 we published a similar article where the use of huge fonts was one of the promising trends in website design. The same is likely to happen in 2017 (at least most designers mention this). The main reason is, of course, attracting attention: someone needs to highlight certain objects on the page, someone wants to explain how to use navigation correctly, etc. Be that as it may, typography is getting thicker and bigger. When implementing it, blog posts about bold and bold fonts may come in handy.

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