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Creative breathes life into successful sites. However, creative ideas and solutions often look like guessing - a dangerous business, I tell you. What can designers do to convince the customer…

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Jacob Nielsen

I decided to dilute the publications with all kinds of pictures and materials for downloading a very interesting article about a famous person in narrow (and not so) circles. I think it will be useful for overall development.

Jacob Nielsen is a successful programmer and engineer working in the field of web design. His main achievement is the founding of the Nielsen Norman Group, together with the former vice president of Apple Computer, Donald Norman. Nielsen gained the most experience while working at Sun Microsystems as a lead engineer. He was also a specialist in site usability (the theory of the appropriateness and usability of the subject in relation to the stated goal).

All the activities of Jacob Nielsen are primarily aimed at making work on the Internet for users as convenient and accessible as possible. He is the author of many useful inventions and holds thirty-one patents. Also in the arsenal of Jacob Nielsen there are a lot of books on topics of web design, user interfaces, the structure of web projects and many others. One of his most famous books is Web Design. His work, however, is not limited to one-time implementations and inventions. In particular, in Internet World magazine, as well as on several sites, Jacob Nielsen maintains his own columns and acts as a consultant on issues within his competence.

This high-class specialist has long been given the nickname “user advocate”, with whom he christened himself. In view of the achievements that he achieved in his work against the “dark side of the Internet”, this is not in dispute.

The first book by Jacob Nielsen, published in Russia in 2000 – “Web Design” (in the original: “Designing Web-Usability”) – is still the best guide to the basics of usability. However, the practical application of this theory is best described in the author’s second book, “Homepage Usabiliti: 50 Web-sites Deconstructed”. Here the analysis of fifty main pages on the websites of leading organizations and companies was carried out in order to determine the level of convenience of using them for visitors.

Jacob Nielsen began his active work in creating the theory of building high-quality web design with the statement that 90% of all sites have extremely terrible and repulsive user design.

10 principles of a successful site interface
Jacob Nielsen It was he who identified ten basic principles through which a successful website interface can be created:

The main thing in the interface is its simplicity. Simplification of navigation and filtering from unnecessary information will make the site much more attractive.
Of great importance is the speed of loading the site. This can be achieved by combining small pages using fast servers.
Not the least role in filling the site is played by the brevity of the content used. All information presented on web pages should strictly correspond to the subject of the site itself. Nothing extra!
It is important to make the site user-friendly from all over the world. The Internet, by definition, is international. In this regard, it is undesirable to use on the pages expressions from local dialects or terms that are understandable to a narrow circle of people.
For a good site you need a convenient search engine, which makes it easy for the visitor to navigate. Jacob Nielsen recommends placing it in the upper right corner of the main page.
It is more advisable to use software that has already been tested and used for at least 2 years. The latest technologies are often imperfect and can damage the site.
Information about the site itself must certainly be placed on the main page. You should not force the user to search for it manually.
It is necessary to place in a prominent place the prices for the goods or services offered by the site in case the site has a commercial focus.
Be sure to make sure that the browser can increase the font size. Many users have poor eyesight.
Regular updating of the site will allow you to keep on it the majority of regular visitors, as well as attract the attention of new ones.
The Internet is evolving every year, and many books related to web design are losing their relevance. Therefore, Jacob Nielsen does not get tired of working to improve the Internet, constantly maintaining a column on his own website and modernizing the basics of web design.

Have you read the books of Jacob Nielsen? What do you think about him?

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