How to choose the best illustrations for your site

I somehow had publications about the best free photo banks and photo stocks in which the question was raised where to look for images for the site. Today I want to touch on the topic of how best to do this. The more focused on the development of the site and its design. This post was written with the support of the Wix service for creating websites (or rather, it is a translation of an article from their blog), so this platform for website development will be often mentioned in the text. By the way, on the pages of Design Mania you could already read a detailed review of the Wix service.

So, you already have an awesome Wix site, and now you want to impress its visitors with lively, eye-catching illustrations. Visual content is an incredibly important element in creating a good site. Even if you are not an artist or photographer, you should think carefully about which images to use to be sure of success.

With such a huge choice, you probably had to wonder more than once what kind of images help to achieve the greatest return. Here are some tips to help you choose the images that can set your site apart from the competition.

best illustrations
Pixster Photobooth uses funny, catchy shots on the home page of their Wix site

Inform
The image on the main page is the first thing visitors see on your site. What can it say about your company? It is a good idea to use large, eye-catching pictures here, as they help form a first impression of your business.

* Tip: using Wix, you can create animated galleries that can transfer all the necessary information in its entirety, without taking up much space on the page. The step-by-step instructions on the Wix website will show you how to do this.

best illustrations for your site
Spotlight 3d use this stylish picture as background.

INTEREST
Images that you use on the site should encourage visitors to take specific actions. Parris Whittingham, founder of Parris Whittingham Studio, says that his favorite illustrations are those that “give” something, i.e. those that are able to arouse certain emotions. This is the true value of the images.

* Advice: think about what action is targeted for your site – leave a donation, share an article, register, buy, bookmark, etc. – and try to pick up a picture that can prompt just this action.

How to choose the best illustrations
Keys Of Change uses beautiful and emotional images to promote their charity foundation

CHARGE ENERGY
Prefer dynamic rather than static images, i.e. those who are able to give your product, message or your personality energy and inspire your visitors. Such pictures, as a rule, have high definition, but are not blurred, saturated, and have a wide color scheme. Using dynamic images, you can attract the attention of visitors and make them want to see more.

* Tip: if you post an album, slides or gallery, do not use all the images that you have at once. Filter them so that only the most dynamic ones remain.

illustrations for your site
Beach Chic Photography showcasing one of their most inspiring works

FACES OR SUBJECTS?
People are social beings, so you can always attract them through the image of a human face. At the same time, you should not be afraid to trim the picture or emphasize some individual details to indicate the most important. Items can also be used to convey information and make your site visually appealing.

Of course, if you are promoting products or design items, one of the main tasks at the stage of website development will be to present these products in the most attractive way. This does not mean that you need to completely avoid using images of people. Emotions conveyed by the expression of a human face can help you where you would like to call them yourself or give something a certain meaning.

* Tip: if you are working on an online store and want to present your products in the most favorable light, try using more than one photo. You can demonstrate the product from different angles or add an image showing its application methods.

photo for the site
Jermaine Mcneal on an unforgettable photo for an unforgettable site

ADAPT
Suppose you found the perfect photo for your site, but found that it does not look as good on this page as you expected. No problems! You can use the image editor on the Wix website to edit and modify photos.

Cutting, editing, adding a mirror image, enhancing brightness and many other functions allow you to optimize images and give them the desired look. To learn more about the image editor on Wix, see the following article.