If you want your site to become successful, just good design will not be enough: it should first of all reflect the personality of your brand. When developing a design, you need to consider that colors, texts, images, site structure – all this should be aimed at emphasizing the uniqueness of your company.
Think of the style of your brand as a combination of qualities and ideas that you want people to associate with your company. Design should help you get these ideas across to your audience. For example, Google uses minimalism in its design, which suggests thoughts about the simplicity and technicality of their products. While Ben & Jerry’s created a light, fun style for themselves through the use of vibrant colors, funny icons and custom texts. Continue reading
Redesign. This one word can make any web designer and developer shudder. The imminent danger in the form of constant revisions and refinements of the project, as well as shareholders with their indispensable “opinions”, plunges the site team into abysses of despair (the greater the more the more redesign options are considered). But despite these realities, it must be recognized: redesign is an integral part of the life cycle of any online resource.
We will look at a few key indicators that clearly signal that the redesign time has come. And if it really has come, then how thorough should it be. The article is a translation and written based on the article Clear Indications That It’s Time To Redesign.
SITE STATISTICS INDICATORS FALL Continue reading
If you carefully study any selection of website designs on a particular topic, one trend will be obvious to you – illustrations are now in fashion. They are so widespread that we simply must talk about this phenomenon in detail! To write an article, inspiration was drawn from the note The use of illustration in web design I hope you will find it interesting to read.
The interface should not have useless and meaningless elements. Even a decorative element, if it is in its place, must perform a certain function. Speaking in general terms, an illustration can play the role of both a decorative element (whose task is to decorate and diversify the design), and informative (it presents some information in a convenient and easy to read form). In the ideal case, it performs both Continue reading